In today's saturated advertising market, businesses must cut through the noise. Billboard advertising, a time-tested and effective method, remains a powerful tool for reaching target audiences and driving results.
The Inland Empire American Advertising Federation (IEAAF) is hosting a webinar featuring Joshua Jimenez, an Account Executive at Lamar Advertising, to explore the impact of billboard advertising on business growth.
Webinar Details:
- Topic: How Billboards Help Local, Regional & National Businesses
- Speaker: Joshua Jimenez, Account Executive, Lamar Advertising
- Date: February 19th
- Time: Noon – 1:00 PM
- Cost: FREE for AAF Members, $10 for Non-Members
- Registration: https://www.inlandempireaaf.com/event-details/how-billboards-help-local-regional-national-businesses
“This webinar will delve into the unique benefits of billboard advertising, including its ability to provide constant exposure, reinforce brand messaging, and keep businesses top-of-mind with consumers,” said IEAAF President John McCarthy.
Attendees will learn about:
- Strategic Placement: Discover how location is key to maximizing visibility and reaching the right audience.
- Compelling Creative: Learn how impactful visuals and concise messaging can make a billboard stand out.
- Real-World Success Stories: Hear from businesses that have leveraged billboards to achieve significant growth in patient acquisition, local awareness, brand building, and top-of-mind awareness. Examples include a plastic surgeon who significantly increased their patient base, Taqueria 2 Potrillos' success in building local awareness and driving foot traffic, and Maker's Mark's use of billboards to reinforce brand identity.
Lamar Advertising's mission is to help local and regional businesses thrive through effective advertising strategies. They emphasize strategic placement and impactful creative to ensure campaigns deliver results.
About the Inland Empire AAF
The Inland Empire AAF is a group of advertising and graphic design professionals who work for national and regional companies, government agencies, and non-profit organizations. The organization brings guest speakers to lecture on advertising and design topics. It also holds the local American Advertising Awards, the industry’s largest and most representative competition in the United States. The group was founded in the late 1980s. For more information, go to InlandEmpireAAF.com
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